Protected Series:
Zone: 10NEW LOOK RED COCKSCOMB
Celosia argentea plumosa 'New Look' is a classic, award-winning annual that remains an industry standard for high-contrast seasonal color. This outstanding annual reaches a well-branched height of 14 to 18 inches and is immediately recognizable by its luxurious, deep bronze-red to burgundy foliage. Unlike traditional, green-leafed varieties, the dark, rich tones of the canopy provide a dramatic backdrop for the large, glowing, cherry-red plumes that emerge in early summer. The feathery flower spikes are exceptionally large and dense, creating a striking visual contrast that makes the plant a premier choice for bold mass plantings, mid-border accents, or eye-catching container configurations.
On the cultural side, 'New Look' has earned its longevity in the trade due to its robust weather resistance and uniform growth habit. It requires a full sun exposure to fully develop the intense purple-bronze pigmentation in its leaves and to maximize bloom production. It thrives in warm weather, showing excellent tolerance to high summer heat and humidity, though it absolutely requires well-drained soil to avoid root and stem issues.
| PLANT | SIZE | TYPE | GALENA | ADD'L | DIG | SOON |
| CELOSIA NEW LOOK | con 1 | 108 | 0 | 0 | 0 | |
| CELOSIA NEW LOOK | con 3 | 0 | 0 | 0 | 113 | |
| CELOSIA NEW LOOK | 10 in Pot | 15 | 0 | 0 | 0 |
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To help Celosia 'New Look' settle in and thrive, we recommend these standard planting practices: Plant in well-draining soil with a slightly acidic pH. Water thoroughly after planting and keep the soil consistently moist during the first few weeks. Fertilize lightly during the growing season. While it holds up well during dry spells, maintaining uniform moisture and implementing a regular fertilizer program will ensure the plant continues to produce a steady succession of vibrant, vertical plumes right up until the first autumn frost.
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