Protected Series:
Zone: 5
BUBBLE UP™ BEAUTYBERRY
Callicarpa Bubble Up™ is a charming and compact twist on the traditional Beautyberry, bred for its prolific fruit production and more compact habit. Unlike older varieties that can become leggy or sprawling, Bubble Up™ maintains a dense, rounded shape that stays around 4 to 5 feet tall and 2 to 3 feet wide. In late spring to early summer, Bubble Up™ is covered in clusters of small, pinkish-white flowers that are a magnet for pollinators. In fall the branches become heavily weighted with unusually large, neon-purple berries that persist long after the foliage has dropped, providing a stunning architectural element in the winter garden.
Bubble Up™ Beautyberry thrives in full sun, as shaded locations will result in fewer fruits and a looser growth habit. It is highly adaptable to most soil types but performs best in well-draining soil with consistent moisture; it is generally more drought-tolerant once it has fully established its root system. Bubble Up™ is ideal for small urban gardens, mixed borders, or decorative patio containers where its vivid fall color can be viewed up close.
| PLANT | SIZE | TYPE | GALENA | ADD'L | DIG | SOON |
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To help this plant settle in and thrive, we recommend these standard planting practices: Plant in well-draining soil with a slightly acidic pH. Water regularly, but avoid overwatering. Mulch around the base to retain moisture and suppress weeds. Prune in late winter or early spring to maintain shape and promote healthy growth.
Available cultivars in this genus:
