Protected Series:
Zone: 5BUBBLE UP™ BEAUTYBERRY
Callicarpa Bubble Up™ is a charming and compact twist on the traditional Beautyberry, bred for its prolific fruit production and more compact habit. Unlike older varieties that can become leggy or sprawling, Bubble Up™ maintains a dense, rounded shape that stays around 4 to 5 feet tall and 2 to 3 feet wide. In late spring to early summer, Bubble Up™ is covered in clusters of small, pinkish-white flowers that are a magnet for pollinators. In fall the branches become heavily weighted with unusually large, neon-purple berries that persist long after the foliage has dropped, providing a stunning architectural element in the winter garden.
Bubble Up™ Beautyberry thrives in full sun, as shaded locations will result in fewer fruits and a looser growth habit. It is highly adaptable to most soil types but performs best in well-draining soil with consistent moisture; it is generally more drought-tolerant once it has fully established its root system. Bubble Up™ is ideal for small urban gardens, mixed borders, or decorative patio containers where its vivid fall color can be viewed up close.
| PLANT | SIZE | TYPE | GALENA | ADD'L | DIG | SOON |
Current inventory will be listed above this line. This plant will not be in the cart if there is no Galena stock listed. Contact Sales Rep for details. | Click for Availability column key & information.
To help this plant settle in and thrive, we recommend these standard planting practices: Plant in well-draining, fertile soil in a location that receives full sun to partial shade, as sufficient light exposure is essential for maximizing the vibrant berry display later in the season. These shrubs are adaptable to a range of soil types but require consistent moisture during the first year of establishment to ensure long-term vigor. Prune in late winter or early spring before new growth begins, as flowers and fruit are produced on new wood, allowing you to control the plant size and stimulate strong, fruit-bearing stems. Apply a layer of organic mulch around the root zone to conserve moisture, keeping it away from the crown to prevent stem rot.
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