Zone: 6
PROFUSION BEAUTYBERRY
Callicarpa bodinieri var. giraldii 'Profusion' is commonly known as Profusion Beautyberry. It is a medium-sized, upward-arching, deciduous shrub that features vibrant purple berries that display on the entire length of its arching branches likes showy, decorative beads. In summer clusters of small, lilac flowers appear along its stems and are attractive to pollinators. Following the flowers in fall are the compact clusters of purple fruits which persist after its mature yellow leaves fall.
The Profusion Beautyberry is easy to grow and enjoys full sun to part shade in average, well-drained soils. Best flowering occurs in full sun. It blooms on new wood so best to prune stems back to 6 inches in late winter to early spring to encourage flowering.
| PLANT | SIZE | TYPE | GALENA | ADD'L | DIG | SOON |
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To help this plant settle in and thrive, we recommend these standard planting practices: Plant in well-draining, fertile soil in a location that receives full sun to partial shade, as sufficient light exposure is essential for maximizing the vibrant berry display later in the season. These shrubs are adaptable to a range of soil types but require consistent moisture during the first year of establishment to ensure long-term vigor. Prune in late winter or early spring before new growth begins, as flowers and fruit are produced on new wood, allowing you to control the plant size and stimulate strong, fruit-bearing stems. Apply a layer of organic mulch around the root zone to conserve moisture, keeping it away from the crown to prevent stem rot.